AboutThe family of brands is started and run by the Oeltjen family of husband and wife, Ed and Cassidy, and their son. As a generational equestrian, horses have shaped Cassidy's life. She has been involved in the equestrian world in multiple disciplines, professional roles, and locations. She brings all that experience to the trio of brands to provide a lightheartedness look at a serious business. Ed is slightly more green to the equestrian life, being only introduced to it at the very barn where he and Cassidy met. While he doesn't always understand the passion, he brings his creativity, humor, and passion for empowering those around him to all three brands. Their son, known as Squish, brings energy and entertainment and can often be seen streaking thru showgrounds with his parents sprinting behind. |